Google Analytics Improves Mobile Reporting

June 30, 2011

If you’re following best practices, you’ve implemented Google Analytics or a similar solution to track how visitors get to your site and what they do while there. If not, be sure to read 7 Reasons to Implement Google Analytics. Google recently made Analytics even more powerful by incorporating some improvements to mobile reporting. Why should […]

7 Reasons to Implement Google Analytics

January 19, 2011

When someone asks, “What’s the most important thing I can do to improve my PPC campaign?” I invariably answer “Install Google Analytics.” Here are 7 reasons why you should put Google Analytics at the top of your PPC to do list: 1. Free – Similar programs can cost thousands of dollars. Analytics is free to […]