Student Loan Successes
Our contribution to our clients’ success is measurable and significant.
- Developed a new control package that generated a 67% increase in applications mailed, lifted overall mail efficiency by 8% and successfully reached a previously untapped target group.
- Developed three creative tests that beat a previously unbeaten 5-year control by as much as 227%.
- Conducted more than 20 list tests during a single season and identified a list that beat the control list by 26%.
- Recommended and developed a follow-up program for responders who hadn’t converted. Program had response rates of up to 11% – significantly improving conversion and ROI.
- Developed a 5MM-record prospect database for a client and mailed over 22MM pieces (with over 800 cells) over the course of two seasons without a single data error.
- Conducted more than 100 tests of media, communication strategy, list, offer and creative – applying successes to subsequent programs.
- Decreased the percentage of ineligible consolidation leads and applications 37% by modifying credit bureau data selection criteria.
- Improved relationships with Financial Aid Administrators by repositioning the client’s PLUS creative to have a greater focus on responsible borrowing.
- Identified a list that had a 50% match rate to the control list at 33% lower cost.
- Identified and negotiated exclusive data and marketing opportunities – providing client with a significant competitive advantage.
- Developed dozens of successful email communications that increased loan volume from the client’s online partner companies.
- Designed and implemented campaign-specific microsites – enabling client to capture and track web responses that couldn’t be managed through their existing web platform.