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Pay Per Click (PPC)

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"Projects go very smoothly when working with DMR Direct. It’s great to be able to rely on their professionalism and dedication to making our campaigns successful."

Sandra Piccillo
Solutions Marketing Manager, Anacomp

"DMR Direct has provided endless contributions toward the success and growth we have experienced over the past 3 years."

Mike Campbell
Director, Direct Marketing, Goal Financial

"The flexibility and consistency of your performance has allowed our business to quickly adapt to industry changes and capitalize on every opportunity."

Mike Campbell
Director, Direct Marketing, Goal Financial

"I know that whenever we work with DMR Direct we’re working with a team of experts that offers outstanding service. Your follow-through is without equal."

Mark DerGarabedian
Marketing Communications Director
Costco Wholesale

"You make my job easy and it is a joy for me to work with such pros!"

Edith A. Glassey, MA, CFRE
Chief Development Officer, YWCA

"We have worked with DMR Direct for several years. You have completed many projects for us; all on-time, of great quality and with tremendous service. I would recommend DMR Direct to any business or organization."

Jon Greene
Director of Communications, Boys & Girls Clubs

"You’re fabulous. Fantastic. Johnny-on-the-spot. Easy. Patient."

Anne Law
Principal, Law Creative

"I’ve worked with DMR Direct for over 11 years. Most importantly, you have NEVER missed a deadline."

Ann McAlister
Interim Executive Director, Camp Fire USA

"We’ve worked with DMR Direct’s staff since before you started the agency. You are professional, reliable and responsive."

Liz Ramirez
Vice President of Marketing
The Corky McMillin Companies

"For over 11 years, DMR Direct has been an extension of our marketing department. I’m happy I only need to contact DMR Direct and they will expertly do it all…efficiently, cost-effectively, and with the highest level of service."

Martha Wheelock
VP of Marketing & Communications
Nielsen Claritas

"Working with DMR Direct is just like having another member on my team – a relationship I deeply appreciate and haven’t found with another agency."

Jennifer Sims
Director, Retention Marketing, Goal Financial

Implement best practices—and enjoy best results.

A correctly implemented PPC campaign can deliver instant, qualified traffic and strong ROI. A poor setup can waste time and money for months to come.

Research, Research, Research

The key to successful PPC campaign development is comprehensive up-front research. Our pre-launch process uncovers vital information to guide your campaign and align our strategies with your goals. The first step is an in-depth review of the following:

Your Business Goals and Objectives
Target Markets and Audiences
Campaign Goals and Objectives
PPC History, Successes and Challenges
Your Website Including Relevant Landing Pages

Bringing It All Together

Armed with the intelligence gathered in our research, we then move into action:

An effective account structure is implemented with keywords of high relevancy grouped into theme-based ad groups
Marketing budgets are allocated properly across the appropriate campaigns
Google Analytics is installed to track visitor behavior and marketing effectiveness
Conversion Tracking is set up to record site conversions
Geo targeting and language options are set properly
Ad scheduling options are set properly
Campaigns are separated by network
Ad groups are separated into tightly themed groups
At least two ads are tested against each other in each ad group
A highly targeted group of keywords is implemented to drive the most profitable traffic to your site
Keywords receive sufficient exposure and have considerable impression share
Negative keywords are added to prevent impressions to irrelevant or unprofitable searches
Multiple tests are incorporated to identify optimization opportunities
Relevancy is maximized between keywords, ad copy and landing page
And much more

Position your campaigns for success.