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Avoid Wasteful Spending with Negative Keywords

Negative keywords prevent your ads from showing to irrelevant searches. For example, a real estate agent who offers only homes for sale might include ‘rent’, ‘rental’ and ‘renting’ as negatives. This would prevent her ads from showing for irrelevant queries.

Improve Your Price Per Click

Incorporating negative keywords into your campaigns can improve cost per click and other important account metrics. While you pay only when someone clicks on your ads, your account metrics worsen each time your ads show and aren’t clicked.

Here’s why:

One of the primary metrics in your account is your Click Through Rate (CTR), which is the number of impressions divided by clicks. The more times your ads show and people don’t click, the lower your CTR. Fewer clicks translates into fewer visits, leads and sales and can drag down other account metrics.

A Robust List of Negative Keywords

DMR Direct utilizes a comprehensive process to maximize the number of negative keywords in your account. At the end of this process, some client accounts have hundreds of negative keywords.

How do we uncover these gems?

Review search reports within your Google AdWords Pay Per Click account
Examine conversion rates for various keywords
Explore Google Analytics data to identify poor performers
Notice irrelevant queries by examining Google’s Keyword Tool, Wonder Wheel and Related Searches
Other proprietary methods

Make your traffic more targeted and profitable.