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Effective Keyword Research Drives Targeted PPC Traffic to Your Site

Keyword research is one of the core elements of successful pay per click campaigns. A well-crafted keyword list can make the difference between a campaign with strong ROI and one with minimal traffic and conversions.

Attract Buyers Not Shoppers

Most businesses want to attract prospects that are in buying (not shopping or browsing) mode. To help you target the right prospects at the right time we use a comprehensive keyword development process that includes:

Review of a detailed questionnaire that you complete to help us learn about your business
Comprehensive review of your website
Examination of keyword and search term performance to date for your PPC campaigns
Third-party keyword research tools
Analysis of your pay per click competitors
And more!

It’s More than Just the Keywords

Next, we’ll determine which keyword match types to implement for your campaign. Because pricing as well as click through and conversion rates can vary by match type, we’ll explore each of the following:

Broad Match
Phrase Match
Exact Match
Broad Match Modifier

Finally, we’ll incorporate a robust list of negative keywords to prevent your ads from showing to irrelevant or unprofitable queries. DMR Direct has an extensive process to compile negative keywords and improve your pay per click ROI.

Position your campaigns for success through effective keyword research.