Maximize Conversions and Improve ROI!
A conversion is any website action that you deem valuable. For some sites it’s a newsletter signup. For others it’s a download, inquiry or sale. DMR Direct can improve conversion rates and maximize ROI for your pay-per-click programs.
Track and Improve Your Conversions
Optimizing conversions starts with having the tools to track them and the process to record them. Using free tools like Google Analytics and Google Conversion Tracking, we’ll help you establish a process to record relevant conversions for your program.
By knowing which keywords, ads and campaigns are leading to profitable conversions, we can refine strategies to get you the most conversions at an acceptable cost per acquisition.
We will continuously work to improve your conversion rates by:
- Adjusting bids based on performance and ROI
- Testing new calls-to-action to encourage specific customer behaviors
- Modifying landing pages to make the desired conversion action more prominent
- Streamlining check-out processes to minimize bottlenecks and decrease abandonment rates
- Using Reverse Goal Paths within Google Analytics to identify the most common (and profitable) paths to conversion








