Save on Postage through List Targeting, Proper Design, and List Quality

Don’t Waste Postage Money on Bad Prospects.

The first place to save on postage…as well as other direct mail costs…is your mailing list.

It must be well-targeted.

Through customer profiling, segmentation of your current customers and prospects, and quality list rental research, you can save lots of money by reaching out to only those people who are most interested in your product or service.

Design to Save!

Involving DMR Direct in your mail piece design will ensure you get the biggest bang for your buck.

Designing for mail is complex and ever-changing.  With so many things that impact postage rates—such as the weight, size, thickness, aspect ratio, address panel location, paper weights and colors, folding locations of your mail piece, and more—you’ll enjoy having us worry about keeping up with all the changing postal regulations while you avoid costly surprises at the post office.

Save on Postage through Quality List Hygiene

Every bad or incomplete address on your list costs you money in postage, printing, and mailing services.

Decrease your costs and increase your return on investment (ROI) by making the most of every record.

Your addressing will look more professional, too, when you have DMR Direct perform the following list hygiene services:

  • Address Standardization
  • Duplication Elimination
  • CASS Certify
  • National Change of Address (NCOA)
  • Record Suppression
  • Death File Suppression
  • DMA Do-Not-Mail Suppression
  • Manual List Clean-up

To earn discounted postage rates, the post office now requires that your list be processed through National Change of Address (NCOA) every 95 days.  We’ll make sure each of your mailings meets this important requirement.

Save Even More Postage by Drop Shipping and Co-Mingling:

Drop shipping, a term used for consolidating and moving the mail closer to destination post offices, can save both postage and delivery time. When we process your mailing list, we’ll research the postage cost of submitting your mailing locally versus delivering it to USPS Network Distribution Centers (NDC) or Sectional Center Facilities (SCF) by freight and enjoying special postal discounts.

If the postage savings is greater than the shipping and handling costs, we’ll make appointments with the NDCs and SCFs and ship your mail directly to those post offices…saving you postage and delivery time. It’s a win-win!

Commingling is another way to save both postage and delivery time. Multiple streams of prepared and presorted mail from various mailers are commingled into one stream to achieve better postal qualifications. The result is lower postage costs for individual mailers who may not otherwise qualify for the deeper discounts and faster delivery times.

Ask DMR Direct to research and arrange both drop shipping and commingling opportunities for you.

Save money on your next mailing.