Identify Your Best Customers—and Find More Like Them

Chances are good that 80% of your revenue comes from 20% of your clients.  But what makes that 20% so special? Customer Profiling can provide the answers.

Learn the Attributes of Your Best Customers

Profiling your customer database provides invaluable demographic and psychographic data that you can use both online and offline…and it’s easy and inexpensive.

By examining your customers across 33 key demographic, behavioral, financial and lifestyle characteristics, you’ll gain a much better understanding of who purchases your products or services, as well as the insight you need to find more just like them.

Your customer profile report will provide information on:

  • Geographic Region
  • Number of Adults in Household
  • Age Range
  • Child Age Ranges
  • Credit Card Holder Type
  • Direct Mail Responder
  • Dwelling Type
  • Ethnic Code
  • Gender
  • Home Equity Available
  • Home Ownership
  • Home Sale Price Range
  • Home Square Footage Range
  • Household Income
  • Household Occupation Code
  • Household Type
  • Length of Residence
  • Mail Responsive Buyer
  • Mail Responsive Donor
  • Marital Status
  • Median Home Value
  • Net Worth
  • Number of Children Present
  • Equifax SuperNiche Groups
  • Interests
  • PRIZM NE Households
  • And more…

Then Find More Like Them

Armed with this information, you can mail to prospects who are most like your current customers, design print, Web, and direct mail that appeals to your actual customer audience and even fine-tune your Pay-Per-Click programs.

Identify and attract your ideal customers.