Google Analytics Improves Mobile Reporting

June 30, 2011

If you’re following best practices, you’ve implemented Google Analytics or a similar solution to track how visitors get to your site and what they do while there. If not, be sure to read 7 Reasons to Implement Google Analytics. Google recently made Analytics even more powerful by incorporating some improvements to mobile reporting. Why should read more



Mobile Search Marketing – 6 Tips to Help You Succeed

May 20, 2011

Mobile Search Marketing is exploding. In fact, smart phone adoption is growing faster than original adoption rates for the Internet and in 2010, an inflection point was reached when smart phone and tablet shipments exceeded PC shipments for the first time. So…what can you do to maximize the return of your pay per click programs read more



Access Valuable Data About Your Industry through Google ‘Think Insights’

May 11, 2011

Google, the king of all things data, recently launched Think Insights, a site that provides instant access to valuable case studies, videos and events related to many industries and target audiences. Want to know what motivates your customers to buy? Or what Google learned during research studies on your industry? Just visit Think Insights and read more



Get a Jump on Your PPC Competitors with Sitelinks – Free!

February 8, 2011

Want to make your pay per click ads jump out from competitors on Google? Add Sitelinks to your Google AdWords ads – Free! Sitelinks are links within your AdWords ad. They drive traffic to areas of your site other than your landing page. Here’s an example: What makes Sitelinks so powerful? Your ad takes up read more



7 Reasons to Implement Google Analytics

January 19, 2011

When someone asks, “What’s the most important thing I can do to improve my PPC campaign?” I invariably answer “Install Google Analytics.” Here are 7 reasons why you should put Google Analytics at the top of your PPC to do list: 1. Free – Similar programs can cost thousands of dollars. Analytics is free to read more